Social proof marketing plays an enormously important role in helping to build trust and credibility around a business-to-business (B2B) brand, product, or service. The rise of social media and the subsequent success of brands who rose to prominence on the back of business models that rely entirely on customer reviews has created an explosion in […]
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The 7 essential marketing elements that must be consistent all the time, everywhere and for everyone Marketing isn’t fluff. You don’t do it for fun. It’s there to drive your business forward. Getting marketing right starts before you begin thinking about strategy and tactics. It is fundamental to the way you run your business – […]
Technology Brand Reputations are Declining – why and what can you do about it? Too often, leaders consider reputation an unmeasurable result that depends only in part on what you do, and far more on the uncontrollable mindset of audiences and vagaries of what Google chooses to show through. But that’s just not true. Not […]
Does thought leadership work for B2B marketing? How? Why? Thought leadership is growing in popularity as a tool to help support brand-building and visibility – and business founders and leaders often use it to help augment their personal brand. When thought leadership is done well, it has a huge impact on the effectiveness of your […]
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Thought Leadership readiness report: Remedy Marketing launches free Thought Leadership Quotient test Helping B2B leaders learn their TLQ and appreciate their thought leadership readiness, capabilities and opportunities Remedy Marketing has launched the free Thought Leadership Quotient (TLQ) test for B2B technology founders and leaders who want to explore the idea of engaging in thought leadership. […]
Tech employers must do more to attract talent – starting with sustaining their reputation Tech is growing. And fast. The continuing boom is great for tech businesses, but it’s creating a major challenge. The shortage of talent also continues – and the rising demands of potential recruits don’t help. Almost 5m people now work in […]
BrewDog Brand Reputation: how a beautiful beer brand’s reputation was blown by blasts from ex staff How reputation can be put at risk during rapid expansion Last week’s revelations about employment at BrewDog has brought the beer brand headlines that it never wanted, and no doubt left customers around the country shaking their heads in […]
Peloton vs Lego: A lesson in how to make smart marketing decisions Or: what to do and not to do when making promises to your customers I’ve written about tech-connected fitness brand Peloton and my concerns about the impact of their decisions on their reputaiton. Yet, for the luckless stationary cycle manufacturer, the disastrous news […]
How Hubris Wrecks Reputation – lessons from Peloton, Brewdog and Prince Andrew Hubris, has been been on my mind of late – especially around reputation. Defined as excessive pride or self-confidence, it is something of which all business and brand leaders should beware… Prince Andrew provides a chilling reminder about the fragility of reputation, the […]
What can Boohoo do to improve its brand reputation and avoid the contagion of brand damage in the wake of the latest supply chain allegations? Business at Boohoo is anything but usual at the moment. Thanks to recent allegations of potential slavery and worker health risks in its Leicester supply chain relationships, it has a […]
