Marketing for IT services and support - a case study

Marketing for IT services and support provider Simply IT of Northhampton helped sharpen aged branding and find focus for sales.

In a competitive marketplace, marketing for IT services and support brands is essential if you hope to thrive and win business.

For a small family firm knowing who to target, what to do and where to spend precious budget can be tough.

Northampton based IT support and service provider Simply IT needed to modernise its brand and market better to business and school audiences – but they weren’t sure how to do it.

They worked with Remedy over 12 months, emerging with a sharp and fresh brand, clear focus and the energy and resources to take ownership of their marketing.

Embracing Strategic Marketing

“Bringing Sue’s expertise into the business meant we began to take a strategic approach and take marketing seriously” said Tammy Barreau, Financial Director at Simply IT.

Under Sue Rizzello’s guidance, the Simply IT leadership team recognised the significance of effective marketing strategies. This shift from sporadic marketing efforts to a strategic approach became a pivotal step towards growth.

Modernising Branding for Impact

”We needed a corporate feel to help us expand our horizons while still maintaining our brand identity.”

Remedy Marketing revitalised Simply IT’s branding. It infused modernity while preserving the company’s much loved core identity. Remedy designed a sharper, bolder logo and brightened their colour palette. It also added some eye-grabbing design elements to make their services and differences clear. The website also received a major facelift, while retaining its existing WordPress core – with a ton of fresh content that catered to key audiences with tailored pathways and compelling landing pages.

Proactive Target Outreach

Simply IT needed to open dialogue with School Business Leaders. Remedy identified media outlets, social channels and shows to give them that chance. Two successful shows at which they could present their new brand, fresh confidence and clear school messaging were just the start.

“Remedy researched the market properly and helped us find magazines and events where we could be seen. The team at Remedy then helped us keep abreast of trends in the IT sector, creating content that tapped into key news stories and industry activity, like new standards for school IT.”

Building Trust

Simply IT hadn’t worked with a marketing consultant before and didn’t know what to expect. Building a strong relationship was essential to help the team learn how to market their business.

“Sue’s professional attitude and helpful approach were absolutely lovely. I found it so reassuring to work with her – she’s very thorough, and very patient.”

The collaboration with Remedy Marketing unleashed Simply IT’s potential and set them up to succeed with marketing.