Remedy's founder, MD and marketing strategist

Sue is the agency founder, CEO, and marketing strategy expert. She is an experienced business consultant and veteran marketer, with 35 years’ experience helping growing and established businesses to succeed.

Sue has supported numerous blue-chip and high-growth software, enterprise technology, and telecom brands, as well as many SMEs and start-up entrepreneurs.

Her credits include driving the vastly successful and award-winning global launch of Bluetooth, as well as supporting the launch of the DVD format and other technologies that have become fundamental to our lives.

She has worked with myriad disruptive technology entrepreneurs, fast-growth start-ups and global powerhouse brands including IBM, Oracle, Ericsson, Nokia, Nvidia, NCR, Microsoft, HP, Salesforce, ABB Nera and influential organisations such as Gartner.

In the process she has developed strong familiarity with many markets including construction and FM, HR, financial services and banking, NHS and healthcare, broadcasting, public sector, utilities, consumer goods, consumer electronics, energy, retail, arts, and education.

Sue is a strategic marketing expert with UK and international expertise gained working in global agencies and corporate in-house marketing – but retains a hands-on and direct approach.

She has a deep understanding of business and marketing dynamics including demand generation, communications, PR, reputation management, corporate change, and product and brand marketing – both online and off. She is a prolific business writer and content creator, a design buff, and a strategy and planning expert who for several years trained representatives from international governments, NGOs, not-for-profits, and global brands, at the International School of Communications.

Since founding the agency (originally named Potion PR & Marketing) in 2006 Sue has built a track record as an independent consultant and gathered a great extended team of individuals and networked contacts from across the marketing spectrum. Each brings different B2B industry experiences and functional expertise to the table.

Sue is a Fellow of the Chartered Institute of Marketing. She lives in Hampshire with her chef husband and too many animals and spends her spare time either making things or working as an ovarian cancer awareness campaigner.