Marketing health software: How Empactis built authority around employee health
Empactis worked with Remedy to market its health software for employers for more than four years at a time when employee health moved from being simply an employer issue to a priority and crisis of national proportions.
We started working with them in 2018 – before COVID – when Empactis wanted to replace fragmented marketing activity with more proactive support. They needed clearer positioning, stronger brand presentation and more intentional communications. Empactis has a powerful and highly flexible employee health platform which could support many uses including absence management and occupational health, and its marketing needed to make that value easy to understand across different audiences, sectors and decision-making contexts.
Remedy helped bring the message together, including clearer positioning as an employee health management system, a refreshed brand presentation, a re-skinned website, product collateral and a stronger content approach. Rather than presenting absence management, occupational health and related capabilities only as separate strands, the company started to communicate a more coherent employee health proposition.
Sector-specific marketing was part of the work, so Remedy created web pages and collateral for markets including logistics, retail, manufacturing and public transport. The NHS became a particularly important strategic focus because Empactis had developed rare depth of understanding around employee health in that environment. Building an NHS microsite and sales enablement materials became important. A guide to changing employee health in the NHS helped bring many NHS Trust decisionmakers together at an Empactis forum in Manchester.
As COVID emerged, Empactis sat at centre stage for several NHS Trusts. It was supporting both enterprises and the NHS through the most serious workforce health challenge in recent history. Remedy helped the company communicate around workplace infection management, absence, coronavirus testing, vaccination management, long COVID and wider staff health concerns, and created several in-depth NHS case studies at a time when the health and wellbeing of frontline staff was critical.
The overall programme included thought leadership, website content, campaign materials, social content and keyword-led pages. Over time, this helped Empactis build a more consistent employee health content engine and reach Page 1 for competitive search terms including absence management.
For Empactis, choosing marketing services for employee health software meant building clearer authority around a complex, high-value subject. The full case study shows how Remedy supported that journey through positioning, sector marketing, thought leadership, content and practical marketing delivery. It was a job we were proud to do as this client made a material contribution to how the health of our frontline care workers was protected.
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