Thought leadership webinars sell you, not just your services & solutions
Webinars still have an important role in B2B marketing. Today, some of the most effective are thought leadership webinars with focused conversations that share expertise, build credibility and create meaningful engagement.
These are events designed to support wider marketing and thought leadership campaign objectives, not one-off, sales-focused online seminars. Instead, they focus on building trust and credibility, as you utilise your knowledge, insights, experience and connections to engage senior thinkers and decision-makers.
Whether discussing industry change and trends, bringing together experts or engaging customers to expand on a case study in context, good webinars create conversations before the event and valuable content long afterwards. They drive authority and create a powerful platform for you to build engagement and show your unique knowledge and expertise. As part of ongoing brand visibility and demand generation they play an active role in contributing to lead generation.
Building them can be daunting. That’s where we come in.
51% of B2B companies now rate webinars as critical to their strategy.
Livestorm’s 2026 Webinar Benchmark Report
Our webinar support
Strategy
Finding the right topic, audience and messaging. Defining appropriate goals, discussing hosting and guest strategies, and deciding on the right length and format to reach your target audience.
Campaign creation
Speaker messaging and presentation guidance.
Promotion
Landing pages, email campaigns and social media buildups to drive registrations, including guest marketing collaboration.
Delivery
Presenter support, content support, moderation and audience engagement, via a carefully chosen webinar platform that offers low-cost entry and powerful tools.
Exploitation
Help to plan and amplify the content of one webinar into multiple blogs, videos, social posts and sales assets.
What can thought leadereship webinars deliver?
authority
and trust
your market
qualified
leads
months of
content
your sales
team
Ready to share your expertise?
Let’s create a webinar campaign that builds authority and keeps delivering value long after the event.
