Managed case study services for B2B business services and technology providers

Turn case study production into an ongoing, managed process instead of another job for your B2B marketing team

Case Study Studio Tracks gives B2B business services and technology providers a dedicated team to manage case study production from customer introduction through interview, writing, feedback and approval. You can choose editorial only or editorial plus video short, delivered through one ongoing subscription.

Book a call

Trusted by B2B tech, SaaS and professional services teams

Why case studies are such a headache

Most companies do not struggle because they cannot write a case study. They struggle because the resource is not always available and nobody owns or directs the overall process continuously. Production can start well but then sit waiting for someone to pick them up again. Case Study Studio Tracks gives case studies a dedicated resource and a manager who drives the whole programme, so production keeps moving without interrupting your other priorities.

“Remedy puts flesh on the bones of what we offer. It makes it all relatable and relevant in a way that a product sheet simply can’t. Prospects see themselves in the story, and that’s when the conversation changes.”

Helen Poole, MD, 4Pack

How Case Study Studio Tracks works

Phase one: deep dive briefing

We learn your business, messaging, case study priorities and how customers become candidates, so the programme starts with the right stories. We also meet the people in your team we will need to work with as things progress.

Phase two: active case study management

You make the introduction to your first case study customer contact, then we handle scheduling, interviews, writing, feedback and approvals, and produce the finished assets in editorial, design and video where these apply to your plan.

Phase three: steady programme flow

We keep your case study programme moving and delivering. If one story stalls waiting on input we progress the next one that is ready, so the resource stays productive and your pipeline of proof keeps filling.

Why marketers rely on us

✔️ Case study production has a dedicated resource

Instead of case studies being somebody’s fifth priority internally, you have a dedicated case study manager backed by specialist interviewers, writers, designers and video editors.

✔️ Brief us once, then we keep moving

We learn your company, messaging, stakeholders and priorities at the start, so you do not have to brief a new freelancer or restart the process every time sales needs another customer story.

✔️ Predictable resource without adding headcount

Tracks gives you ongoing case study production and management for a flat monthly fee, helping stretched marketing teams build customer proof without creating another role internally.

“We compared Remedy’s work to other case studies we’d seen on websites and LinkedIn. Many were bland and anonymous – their approach is different. They interview people properly, there’s a clear method, and the result is a much more rounded, higher-quality product.”

Simon Chan and Vinay Kabra, Technology Business Partners

Choose your Track

Every plan runs on the same managed process, and the difference is what you get alongside each finished story – which is up to the package you choose, from these options:

Prices depend on what we agree the right plan is for you, depending on the volume and scope that suits you. We will share the rates on our call once we understand what you need!

How it works in practice

Tracks is a managed service rather than a project service delivering a fixed quantity of deliverables. You can push as many case studies into the pipeline as you need and we’ll progress them as promptly as we can – and the more candidates you can bring forward the more value you get from the subscription.

We work through opportunities sequentially, in the priority order that you set, spending up to two hours on any one day on your programme. We only ever work on one case study at a time, so if a story pauses while we wait for feedback or approval from you or your customer, we move on to keep the next priority story moving.

Your output of case studies is effectively unlimited as long as candidates keep being presented, although subject to reasonable use conditions – plus the fact that no case study is ever an instant turnaround because it takes careful creation and requires feedback from several parties.

Your own team’s time commitment is small, because we carry the process for you. There is one deep dive session at the start, then a short briefing to kick off each new case study process. You make the introduction, then should not need to be actively involved again until you see and approve the outputs.

Subscription terms

Tracks runs on a quarterly subscription, billed quarterly in advance, with a three-month minimum term that then continues on rolling quarterly terms. You can change or end the service with 30 days notice before the end of the current term. If candidate supply dries up, you can suspend your subscription for up to one month with no penalty, once in any six-month period, and your current term and next billing date both shift forward by one month.

You own everything we produce on your behalf and, once approved, it is yours to use however you like across your website, sales, marketing and social.

“I’ve recommended Remedy to several contacts and clients. I wouldn’t use anyone else for case studies.”

Paul Kingsley-Smith, Commercial Director

How we make sure the case studies are good!

Every story comes from a real first-person interview with your customer, so it carries a first-hand account of their experience rather than an assembled version of it. We build each one against a clear standard for what makes a case study credible and persuasive, as well as highly usable for sales, marketing and the wider business.

You will be working with an experienced UK-based team that works UK business hours, including a case study account manager and copywriter, plus a graphic designer and video editor where your chosen plan includes supporting assets.

Is Case Study Studio Tracks right for you?

Tracks is designed for established B2B companies with customers worth featuring and an ongoing need for credible sales and marketing proof.

This is for you if

You lead marketing at an established B2B technology, SaaS, business services or professional services company.
Your sales team regularly needs relevant customer proof for different markets, verticals or use cases.
You have happy customers who can be brought forward as case study candidates.
Case studies currently happen inconsistently because nobody has the time to manage the whole process.
You want an ongoing, professionally managed case study programme without adding another internal hire.

This is not for you if

You are a B2C business or an early-stage company without an established customer base.
You only need one isolated case study right now, in which case our project-based case study service is a better fit.
You are looking for a low-cost copywriter or AI-generated customer content.
You do not have customers who are willing and able to participate in interviews and approvals.
You want to hand over a customer list and have someone independently secure participation without your team’s initial involvement.

But, if Tracks is not the right shape? No problem.

Not every business needs an ongoing programme, and there are other ways we can help you!

Project-based case studies: Editorial case studies bought one by one or in blocks, when you have a defined set of stories to capture rather than a continuous need. From one to many – project based work means we flex delivery around your need and your timings.
Custom case study films: Full on-site video case studies as a standalone service, for the stories that deserve the bigger treatment.
Case Study Momentum Workshop: A facilitated session to identify your best candidates, agree your priorities and build the internal case for a programme before you commit to one.

Frequently asked questions

A freelancer is invested in the output, whereas we are invested in the whole process, including the customer relationships. Working one job at a time, and switching freelancers when you need help, brings no consistency and treats your customers as a source of information rather than the valuable asset they are.

Internal case studies often stall because they sit on top of an already overstretched marketing team and nobody has the room to fully own them. Tracks gives the work a dedicated owner, so stories keep flowing instead of stopping and starting.

Other case study agencies tend to work project by project, which makes output patchy rather than a continuous, predictable service with a whole-programme mindset. PR agencies often produce case studies for media use, and we do that too, but we also make sure you have a business asset that helps your sales team close revenue and builds your wider credibility.

We have designed the whole process to make participating easy for your customers. We can provide templated messages to reach out, explain and de-risk the request, and we set out with a win-win mindset so your customer sees early on that this will make them look good. Where a customer cannot be named, we can still build a real, anonymised story.

We keep the pipeline moving by progressing the next ready story, so nothing sits idle waiting on a single approval, and the stalled story picks back up as soon as your customer is ready. The same applies when a customer is slow to confirm an interview. We will never hound them, but we will alert you if we feel your intervention is warranted.

Sadly that is one thing we cannot do. Although we happily guarantee the standard of our work and practices, whether or not the case study is approved is not under our control, or yours. We know the signals, and will sometimes be able to alert you if we feel something is not right. We encourage our clients not to embark on case studies unless they have checked their customer contact has either the seniority, or the relevant permission, to proceed (such as from more senior executives, or from branding/communications leaders).

We have worked in B2B technology and business services markets for more than two decades, so we understand your landscape and getting quickly up to speed on complex products and buyers is part of what we do. The interview approach also means the depth comes from your customers and your experts.

You own everything we produce on your behalf and, once approved, it is yours to use however you like across your website, sales, marketing and social, with nothing held back or licensed on our terms. Third party images and video clips, where these are used, are licensed for your use but belong to their original owners, and copyright in these cannot legally be transferred to you.

Pricing depends on the plan, scope and volume that suits you, so we will share the rates with you on our call once we understand what you need. There are no hidden extras beyond what we set out, and if Tracks does not turn out to be the right model we will show you the options for our project-based editorial and video case study services and workshops.

It is a straightforward conversation about your case study priorities and whether Tracks is the right fit, with no pressure to commit. If it makes sense to go ahead, we explain exactly what happens next.

Give case study production a dedicated owner

Ongoing editorial or editorial plus video short case study production and management, without adding another internal workstream.