Technology Brand Reputations are Declining – why and what can you do about it? Too often, leaders consider reputation an unmeasurable result that depends only in part on what you do, and far more on the uncontrollable mindset of audiences and vagaries of what Google chooses to show through. But that’s just not true. Not […]
Category: Brand Reputation
Tech employers must do
Posted in Brand Reputation, Marketing
Tech employers must do more to attract talent – starting with sustaining their reputation Tech is growing. And fast. The continuing boom is great for tech businesses, but it’s creating a major challenge. The shortage of talent also continues – and the rising demands of potential recruits don’t help. Almost 5m people now work in […]
BrewDog
Posted in Brand Reputation, Marketing
BrewDog: how a beautiful beer brand’s reputation has been blown by blasts from ex staff How reputation can be put at risk during rapid expansion Last week’s revelations about employment at BrewDog has brought the beer brand headlines that it never wanted, and no doubt left customers around the country shaking their heads in disappointment […]
Peloton vs Lego
Posted in Brand Reputation, Marketing
Peloton vs Lego: A lesson in how to make smart marketing decisions Or: what to do and not to do when making promises to your customers I’ve written about tech-connected fitness brand Peloton and my concerns about the impact of their decisions on their reputaiton. Yet, for the luckless stationary cycle manufacturer, the disastrous news […]
How Hubris Wrecks Reputation
Posted in Brand Reputation, Marketing
How Hubris Wrecks Reputation – lessons from Peloton, Brewdog and Prince Andrew Hubris, has been been on my mind of late – especially around reputation. Defined as excessive pride or self-confidence, it is something of which all business and brand leaders should beware… Prince Andrew provides a chilling reminder about the fragility of reputation, the […]
Boohoo Improve Brand Reputation
Posted in Brand Reputation, Marketing
What can Boohoo do to improve its brand reputation and avoid the contagion of brand damage in the wake of the latest supply chain allegations? Business at Boohoo is anything but usual at the moment. Thanks to recent allegations of potential slavery and worker health risks in its Leicester supply chain relationships, it has a […]
Reputation and Trust
Posted in Brand Reputation, Marketing
Reputation and Trust – inextricably intertwined twin issues of leadership Why putting stakeholder reputation and trust at the centre of business and marketing strategy matters even more in 2020 January has become a milestone moment for those who watch how Reputation and Trust are evolving in our ever-faster changing world. At the start of each […]
Brand reputation leadership and trust – what leaders need to know
Posted in Brand Reputation, Marketing
Brand reputation leadership and trust – what leaders need to know Brand reputation leadership is becoming a very hot topic these days. A recent corporate reputation survey into trust and credibility was launched at the World Economic Forum at Davos 2019 and tells a continuing tale of woe. Trust in brands, businesses and governments alike […]
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Recognising reputation risk is not a tick box exercise
Posted in Brand Reputation, Marketing
Recognising reputation risk is not a tick box exercise – it’s a governance issue Brand reputations seemed to topple like dominoes in 2018, didn’t they? Several salutary tales show that managing reputation and recognising reputation risk should be a far higher priority for many companies. What I found interesting about the reputation issues faced by […]
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