How business people can build the confidence to be visible and create a strong platform for thought leadership Many people who have something worth saying never say it – not necessarily because they think their idea is weak, but because they just don’t have the confidence to say it. Important conversations that can change industries, […]
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If you’re looking for a partner to help create B2B case studies, you’ll find everything from freelance writers and specialist providers through to full-service marketing agencies. The challenge isn’t finding someone who can write, it’s finding a partner who can uncover the right story, manage customer interviews and create content that supports wider commercial goals. […]
After twenty years of helping our clients squeeze maximum value from every one, we have distilled what good practice looks like if you are to unlock the benefit of case studies for commercial revenue and growth… We created the Case Study Proof to Revenue Framework to help businesses create case studies that deliver more commercial […]
When you’re a technology company marketing a B2B product or service it brings up specific challenges. You’re not selling a commodity like toothpaste, nor a gift to make someone happy. Marketing for technology companies isn’t like consumer marketing at ALL. You’re selling business efficiency, productivity, value. These are big and important things, not nice to […]
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How to create great thought leadership articles that earn trust and make you part of the answer Thought leadership articles are strong content pieces written with authentic knowledge and meaningful insights on a topic – and they are designed to help readers, not search engines. What makes them different from a standard blog or article […]
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Remedy launches its new High-Impact Customer Case Study Standard When it comes to building trust in B2B, customer case studies still hold a unique place. But not all case studies are created equal. That’s why we’ve developed and launched the High-Impact Customer Case Study Standard. This week sees not only its launch, but also that […]
Read More… from The best case studies are those designed for high impact from the start
Piecing together another part of the social proof jigsaw Trust has become the holy grail of B2B marketing, making how to build credibility a constant aim. Ask yourself: if a prospective buyer has never heard of you, what proof do you have to show that their business will be in trustworthy hands? As I outlined […]
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Social proof marketing plays an enormously important role in helping to build trust and credibility around a business-to-business (B2B) brand, product, or service. The rise of social media and the subsequent success of brands who rose to prominence on the back of business models that rely entirely on customer reviews has created an explosion in […]
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What Is a Marketing Case Study? A marketing case study tells the story of how your product, solution or services helped one customer solve a problem. Because it builds trust, shows success in overcoming the challenge and shows real benefits of working with you it’s a hugely powerful tool. At minimum it informs the market […]
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The 7 essential marketing elements that must be consistent all the time, everywhere and for everyone Marketing isn’t fluff. You don’t do it for fun. It’s there to drive your business forward. Getting marketing right starts before you begin thinking about strategy and tactics. It is fundamental to the way you run your business – […]
