Remedy launches its new High-Impact Customer Case Study Standard
When it comes to building trust in B2B, customer case studies still hold a unique place. But not all case studies are created equal. That’s why we’ve developed and launched the High-Impact Customer Case Study Standard. This week sees not only its launch, but also that of a new Customer Case Study Impact Benchmark assessment. You can read the full news announcement here.
The Standard is our own practical framework setting out a standard for the best case studies. It outlines how they should be developed and used to support business goals.
Setting out what good case studies look like
We created our Standard based on nearly three decades of writing, refining, and deploying case studies. These have spanned the spectrum of B2B sectors and supported firms ranging from growing SMEs to multinational enterprises.
As a result of those years of writing high quality case studies, we’ve seen what works, what doesn’t, and what often gets overlooked. In reality, few companies truly achieve high impact with their case studies.
The Standard captures those lessons and defines a clear benchmark for what good really looks like. It sets out seven key dimensions. These cover everything from strategic alignment and customer involvement to objectivity and balance, structure, depth, deployment and how case studies fit into the bigger picture of the business.
It is designed to help teams improve not just the end result, but the entire process that gets them there. We believe that when done right, customer case studies become powerful commercial assets, not just content.
A benchmark to help companies understand where they stand
To support the launch of the Standard, we’ve also introduced a free online tool – the Customer Case Study Impact Benchmark. It’s a quick, free, honest self-assessment that helps businesses evaluate their current case studies against four key criteria: confidence, content, creation and usage.
After completing the assessment, participants receive a score in each area. They also receive an overall benchmark rating and a bit of practical advice. It’s built to be simple, useful and grounded in the same thinking that powers the Standard.
The benchmark is designed to prompt businesses to consider whether even strong case studies may underperform if they are poorly targeted, inconsistently structured or not actively used. It also encourages reflection on whether the right customers have been chosen, but the story has not been told effectively or used to its full potential.
The benchmark helps reveal these gaps.
Designed for teams who already use case studies
The Customer Case Study Impact Benchmark isn’t an awareness tool. Nor is it a tool to explain to companies how to start with case studies. It’s a practical step for B2B companies who are already investing in case studies and want to get more from them.
Whether you’re creating in-house or outsourcing, if you’re relying on case studies to help build trust, differentiate your offer or support sales conversations, the benchmark and the Standard can help you sharpen your approach and deliver the best case studies possible.
You can request the full High-Impact Standard if you want to explore the dimensions in detail. Just drop us a line at hello@remedymarketing.co.uk
In the meantime, you can try the free benchmark test here:
https://remedymarketing.co.uk/customer-case-study-impact-benchmark/
