If you’re looking for a partner to help create B2B case studies, you’ll find everything from freelance writers and specialist providers through to full-service marketing agencies. The challenge isn’t finding someone who can write, it’s finding a partner who can uncover the right story, manage customer interviews and create content that supports wider commercial goals. […]
Category: Case Studies
Unlock the benefit of case studies: introducing the Case Study Proof to Revenue Framework
Posted in Case Studies, Marketing
After twenty years of helping our clients squeeze maximum value from every one, we have distilled what good practice looks like if you are to unlock the benefit of case studies for commercial revenue and growth… We created the Case Study Proof to Revenue Framework to help businesses create case studies that deliver more commercial […]
The best case studies are those designed for high impact from the start
Posted in Case Studies, Marketing
Remedy launches its new High-Impact Customer Case Study Standard When it comes to building trust in B2B, customer case studies still hold a unique place. But not all case studies are created equal. That’s why we’ve developed and launched the High-Impact Customer Case Study Standard. This week sees not only its launch, but also that […]
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How to build credibility by building external proofs for your B2B business
Posted in Case Studies, Marketing
Piecing together another part of the social proof jigsaw Trust has become the holy grail of B2B marketing, making how to build credibility a constant aim. Ask yourself: if a prospective buyer has never heard of you, what proof do you have to show that their business will be in trustworthy hands? As I outlined […]
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Social Proof Marketing in B2B: building a hierarchy of proof
Posted in Case Studies, Marketing
Social proof marketing plays an enormously important role in helping to build trust and credibility around a business-to-business (B2B) brand, product, or service. The rise of social media and the subsequent success of brands who rose to prominence on the back of business models that rely entirely on customer reviews has created an explosion in […]
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What is a Marketing Case Study — and how do businesses benefit from them?
Posted in Case Studies, Marketing
What Is a Marketing Case Study? A marketing case study tells the story of how your product, solution or services helped one customer solve a problem. Because it builds trust, shows success in overcoming the challenge and shows real benefits of working with you it’s a hugely powerful tool. At minimum it informs the market […]
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Reinventing customer case studies
Posted in Case Studies, Marketing
Reinventing the customer case study – how modern customer case studies need a shake-up for the digital and social world Customer case studies are dead, long live the customer case study The power of the customer voice and name has been known since the dawn of the age of commerce. One can easily imagine traders […]
