Marketing Archives - Page 2 of 3

Can Boohoo Improve Brand Reputation

What can Boohoo do to improve its brand reputation and avoid the contagion of brand damage in the wake of the latest supply chain allegations? Business at Boohoo is anything but usual at the moment. Thanks to recent allegations of potential slavery and worker health risks in its Leicester supply chain relationships, it has a […]

How to choose marketing agency services

Posted in Marketing

The challenge of choice – how to choose a marketing agency or services in a massive UK marketing agency ecosystem Choosing the right marketing agency or resources isn’t easy. You need to know your needs very clearly and know what you are doing when it comes to evaluating and selecting help. You can’t do everything […]

11 things that make email marketing pointless

Posted in Marketing

11 things that make email marketing pointless – essential things to fix if you want real sales results So many clients ask about how they can get more (or any) results from their email marketing. They are often disillusioned, puzzled and frustrated as to why this marketing approach delivers so little – when they expect […]

Reputation and Trust in Leadership

Posted in Brand Reputation, Marketing

Reputation and Trust – inextricably intertwined twin issues of leadership Why putting stakeholder reputation and trust at the centre of business and marketing strategy matters even more in 2020 January has become a milestone moment for those who watch how Reputation and Trust are evolving in our ever-faster changing world. At the start of each […]

The end of year marketing review

Posted in Marketing

The end of year marketing review 5 ways that leaders of growing technology businesses can ensure marketing is in shape for a new year End of year is a good time for reviewing and reflecting on what has gone right, gone wrong, or just slightly missed the mark. While companies often conduct a business review […]

How to brief a business writer

Posted in Marketing

How to brief a business writer to write an article: the 7 essentials of a business article writing brief I have been briefed hundreds of times for business article writing – yet these briefs have so often been lacking. Whether the goal was to create a short item for a blog, a contributed article for […]

Getting Value from Marketing Suppliers and Agencies

Posted in Marketing

Getting Value from Marketing Suppliers and Agencies 4 keys to great agency and supplier relationships Every company is keen on getting value from marketing suppliers. As a company grows, they often find themselves hiring agencies to assist with different aspects of their business marketing. Until business growth warrants in-house hires of marketing skills, and often […]

Reinventing customer case studies

Posted in Case Studies, Marketing

Reinventing the customer case study – how modern customer case studies need a shake-up for the digital and social world Customer case studies are dead, long live the customer case study The power of the customer voice and name has been known since the dawn of the age of commerce. One can easily imagine traders […]

Why Effective Marketing Supplier Management is Essential

Posted in Marketing

Why Effective Marketing Supplier Management is Essential for Growing Businesses In the early stages of a company’s existence, marketing supplier management is rarely at the top of the priority list. Marketing itself probably is, because creating a brand, setting up a website and making yourself visible are things that most founders and entrepreneurs will consider […]

Don’t cripple faster business growth through fear of success

Posted in Marketing

Don’t cripple faster business growth through fear of success Hesitating on hard decisions through fear of success can be as damaging as fear of failure for growing businesses. Entrepreneurs and leaders of growing companies are no strangers to fear, and most want faster business growth. Striking out solo, daring to depend on early recruits, and […]