Brand reputation leadership and trust – what leaders need to know Brand reputation leadership is becoming a very hot topic these days. A recent corporate reputation survey into trust and credibility was launched at the World Economic Forum at Davos 2019 and tells a continuing tale of woe. Trust in brands, businesses and governments alike […]
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Recognising reputation risk is not a tick box exercise – it’s a governance issue Brand reputations seemed to topple like dominoes in 2018, didn’t they? Several salutary tales show that managing reputation and recognising reputation risk should be a far higher priority for many companies. What I found interesting about the reputation issues faced by […]
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