Recruitment case studies - how this recruiter demonstrated her difference in values
Better People uses its recruitment case studies to show that it is far from a run-of-the-mill recruiter.
In the incredibly competitive talent marketplace, finding the right candidates who align with a company’s values and culture is paramount.
Recruitment agency Better People is brilliant at matching the perfect candidates to the needs of growing businesses—but founder Jayne Johnson had never felt confident in shouting about this.
Case Study Studio helped her create case studies that let her clients give their perspective—surprising and delighting Jayne with what they had to say.
Overcoming reticence
Case studies give Jayne a way to show the value offered by Better People, without her natural modesty hiding her talents – both with new prospects, and referrals.
“I wasn’t sure about doing case studies at first. I’m too British about things and don’t tend to blow my own trumpet. But I’m so glad I did.”
The case studies highlighted how Jayne’s commitment and precision helped to create a unique experience for her clients, and serve as compelling evidence of the agency’s capabilities and trust.
Recruiting on Shared Values
Jayne prioritises the values of her clients when selecting candidates for their consideration. The case study interviews showed her just how important clients felt this was, and the successful placements that had resulted.
It also brought something else to the fore: that Jayne often works with companies whose values she also shares.
“Case studies will be good documents to share with prospective candidates as a reinforcement of my values.”
Unlocking Recruitment Case Studies Potential
When she received her case studies, Jayne realised how much she could learn from the new insights they contained.
“Case studies open your eyes to the things that people see as worthwhile. They show the real benefits that clients derive, not just the services and features you offer.”
By investing in the case study business package, Jayne gained some ready-to-use marketing assets to promote the successes of her clients. The bundle includes PDF layouts, blogs, key quotes, and social media posts tailored for her different platforms.
These assets enable Better People to maximise the reach and impact of its own client successes. From a dedicated case studies page on their website to social media promotion and email signature quotes, their case studies are now versatile content that can be shared across multiple channels, amplifying Jayne’s visibility and that of the business.
Relationship Postscript
Remedy began working with Jayne as its own recruitment consultant soon after the case studies were completed—because everything that her clients said were things we too wanted to feel.
