The 7 essential marketing elements that must be consistent all the time, everywhere and for everyone
Getting marketing right starts before you begin thinking about strategy and tactics. It is fundamental to the way you run your business – it’s the foundation on which you build everything else.
There are seven key elements your business must nail down to create coherence in your marketing and support your pursuit of meaningful growth.
Technology Brand Reputations are Declining – why and what can you do about it?
Too often, leaders consider reputation an unmeasurable result that depends only in part on what you do, and far more on the uncontrollable mindset of audiences and vagaries of what Google chooses to show through. But that's just not true.
Why and how does thought leadership work for B2B marketing?
Thought leadership is growing in popularity as a tool to help support brand-building and visibility, but, just why and how does it work so well for B2B marketing?
Thought Leadership report: Remedy Marketing launches free Thought Leadership Quotient test
Introducing the Thought Leadership Quotient test for B2B technology business leaders, from Remedy Marketing
Tech employers must do more to attract talent – starting with sustaining their reputation
Growing tech employers are in a war for talent which Big Tech can win on reputation - both with picky Gen Z candidates and scarce talents overall
Peloton vs Lego: A lesson in how to make smart marketing decisions
Peloton may be on a downward trend but Lego continues on the up and up. How can marketing decisions from two smart companies create such vastly different results?
How Hubris Wrecks Reputation - lessons from Peloton, Brewdog and Prince Andrew
BrewDog: how a beautiful beer brand’s reputation has been blown by blasts from ex staff
The challenge of choice - how to choose marketing services in a massive UK marketing agency ecosystem
11 things that make email marketing pointless – essential things to fix if you want real sales results
What can Boohoo do to improve its brand reputation and avoid the contagion of brand damage in the wake of the latest supply chain allegations?
Reputation and Trust – inextricably intertwined twin issues of leadership
The end of year marketing review
How to brief a business writer to write an article: the 7 essentials of a business article writing brief
Getting Value from Marketing Suppliers and Agencies
Reinventing customer case studies – how the modern customer case study needs a shake-up for the digital and social world
Why Effective Marketing Supplier Management is Essential for Growing Businesses
Don’t cripple faster business growth through fear of success
Brand reputation leadership and trust – what leaders need to know
