Thought Leadership report: Remedy Marketing launches free Thought Leadership Quotient test
Helping B2B leaders learn their TLQ and appreciate their readiness, capabilities and opportunities for thought leadership
Remedy Marketing has launched the free Thought Leadership Quotient (TLQ) test for B2B technology founders and leaders who want to explore the idea of engaging in thought leadership.
The Hampshire-based B2B technology marketing agency has released the self-assessment test on their website. It is designed to help leaders of growing technology companies who are ready to step up their marketing and are considering thought leadership as a strategy.
The free interactive tool with personalised results aims to reinforce people’s confidence in B2B thought leadership as a marketing model and understand what their business can gain from it. It will generate a personal thought leadership report for each person.
Managing Director, Sue Rizzello stated “We want people to walk away with an appreciation of their own readiness, capabilities, and understanding of the opportunities of engaging in thought leadership. If we can help, we will be delighted to do so – but there are no conditions attached to taking the test.”
A good time to think
Business slows down in summer. It can be a good time for busy leaders to take time out, think about their marketing, and consider fresh ideas. Having a rest and time to think can bring new creative ideas and the impetus for new initiatives such as thought leadership.
Thought leadership is known to be a powerful communications approach for the B2B technology industry. As leading IT analyst Gartner* says: “Thought leadership marketing, if done well, can build trust by showcasing an understanding and vision for the future of the market you serve, differentiate you from your competition and lead to increased awareness.”
Thought leadership has numerous marketing benefits
81.4% of businesses gain organic website traffic as a result of using thought leadership, while almost 65% gain social followers and engagement.**
However, it also has clear potential value for business sales and growth.
92% of business leaders agree that high-quality thought leadership has influenced their decision to award a deal to a company.****
While 63% of buyers report that it is important in demonstrating that an organisation understands or can solve a specific problem.***
If you are a B2B tech leader and would like to evaluate your thought leadership readiness, get your TLQ and thought leadership report here.
* Gartner – 5 success factors for thought leadership 2020
**SEMrush – Guide to thought leadership 2022
***Edelman – Thought Leadership Impact study 2021
****FT Longitude – How thought leadership influences the decision to buy 2022