Marketing for business services: How Avanti strengthened its cleaning and hygiene brand and build marketing momentum
Avanti Hygiene had a strong reputation, loyal customers and a growing commitment to more sustainable cleaning and hygiene products. What it did not have was the marketing clarity, internal resource or refreshed brand presence to show the full strength of the business.
When Rachel Connor and Bradley Hunt took over the family business, they knew Avanti’s website, marketing materials and messaging needed attention. The business had already invested in a fresh brand design, but there was still a gap between how Avanti looked and what it could genuinely offer to commercial customers.
Rachel recognised the challenge clearly: “As a brand, we did next to no marketing. The business’s social media pages were inactive, we’d send mailshot offers only occasionally, and we hadn’t posted to our blog in a very long time.”
Remedy Marketing worked with Avanti to build a stronger foundation. A messaging workshop helped the team clarify the business’s strengths, understand its target customers more clearly and bring sustainability into the centre of its positioning. For Avanti, choosing the right marketing for business services support meant finding a partner who could connect commercial messaging with a genuine operational commitment to greener products, responsible sourcing and customer value.
The work gave Avanti more than a set of words. It helped the business communicate with larger prospects, develop more consistent content and show the true professionalism behind the brand.
Rachel described the commercial impact of choosing Remedy for its marketing: “Sue helped us put sustainability at the heart of our messaging – it’s now at the core of what we do. As a direct result, we’re now talking to some large potential customers where demonstrating sustainability and ESG are of huge importance.”
Remedy also helped Avanti roll out its refreshed brand across its website, LinkedIn presence, documentation, collateral and ongoing marketing activity. The relationship became flexible, practical and business-wide, giving Rachel reassurance that marketing was being handled with care and commercial awareness.
As Rachel put it, “Working with Sue has taken a huge weight off my mind. It’s such a relief to know that someone who really knows what they’re doing is taking care of our marketing.”
