Marketing care technology: How Care Tech Guide built a better message and brand to show value for care providers and suppliers
Care Tech Guide already had a powerful platform with a clear purpose. It helps care providers discover, compare and select care technology and services, while giving suppliers a direct route into a market that can be difficult to reach. The challenge was not a lack of value. The challenge was making that value easier to see, communicate and act on.
Care providers are busy supporting elderly and vulnerable service users. Care technology suppliers need ways to reach them that feel credible, useful and commercially worthwhile. Care Tech Guide wanted to strengthen communication with care businesses, increase measurable value for listing customers and establish itself as a trusted authority in care technology information.
Remedy Marketing began by running a messaging workshop to clarify Care Tech Guide’s benefits, audience needs and proof points. This created a stronger foundation for a cohesive marketing strategy, built around the company’s database, substantial LinkedIn audience and role as a sector guide.
For Care Tech Guide, choosing marketing services for care technology meant finding a partner that could understand the care sector, support supplier visibility and turn a functional platform into a more active channel for engagement and lead generation.
The work developed into a multi-channel programme covering LinkedIn activity, supplier spotlight posts, podcast promotion, event visibility, category-led email campaigns, lead magnet assets, thought leadership content and targeted sales collateral. The aim was to help Care Tech Guide communicate its value to both sides of the marketplace, while giving suppliers practical ways to reach care business buyers.
The full case study explores how Remedy helped Care Tech Guide build stronger marketing direction, promote supplier expertise and create campaigns that delivered measurable engagement, including a 15% increase in LinkedIn audience reach over the first year and category-led email activity that consistently outperformed typical industry averages.
It is a useful story for any B2B organisation with a strong proposition, a complex audience and a need to turn market knowledge into visible commercial momentum.
