Software case studies: How Qualzy turned customer relationships into a global story bank
Qualzy operates in a crowded qualitative research software market, where several competitors have deeper pockets and stronger brand recognition. Its advantage has always been harder to capture in a simple sales message: the quality of its relationships, the strength of its support and a platform built with researchers in mind.
For Commercial Director Paul Kingsley-Smith, software case studies were the right way to make that difference tangible. The challenge was capacity. Qualzy needed a partner it could trust with direct access to valued customers while also removing the practical load of scheduling, interviewing, writing, approval management, design and promotion.
Remedy gave Qualzy a complete case study process, not just a writing resource. As Paul explains: “Now I can just give Remedy a name for a case study and say, ‘Can you go and chat to them?’ And I can just leave it. I don’t have to do anything else. That’s amazingly helpful for me.”
From one initial story, the programme grew into a bank of around 15 completed in-depth software case studies, spanning the UK, Australia, the US, France and South Africa. Each story is used as a gated PDF, a web page and a source for tailored LinkedIn content, helping Qualzy keep proof visible even when the team’s attention is elsewhere.
The case studies now work across lead generation, post-call follow-up and sales validation. Paul says: “As soon as I get off the call with a client, I can send on the relevant case study to validate what I’ve been saying. That’s a moment when they really work for us.”
Most importantly, the stories help Qualzy show what cannot easily be claimed in a sales pitch. “You go through all of the case studies and there’s such a common theme about the quality of our team. That’s something I can never sell. I can only show it through these stories that Remedy has produced for us.”
