Software marketing case study: How Qualzy found its voice, built presence and built brand confidence at the same time
Qualzy’s software marketing had to make them stand out in a market characterised by several dominant players – but they excelled at service.
Qualzy is an established qualitative research platform with strong customer relationships, valuable client stories and a product capable of helping researchers build better projects. Yet, like many specialist technology businesses, it faced a familiar problem. The business knew its value, but communicating that value clearly to the market was proving difficult.
Before working with Remedy, Qualzy had tried conferences, occasional blog posts, LinkedIn activity and cold outreach campaigns, but the results were limited. Commercial Director Paul Kingsley-Smith explained the challenge clearly: “Our approach to marketing had never been strategic – although word of mouth had worked well, otherwise we’d had little direction.”
Remedy first supported Qualzy with case studies, helping the business turn loyal customer relationships into credible sales assets. That early work then developed into a broader marketing partnership, covering thought leadership, social content, messaging, website copy, search visibility and brand presence.
For Qualzy, choosing the right marketing services for qualitative research software meant finding a partner who could understand a specialist market, translate technical value into buyer-friendly messaging and bring consistency across every channel. As Paul put it: “Sue began to help us translate the tech speak that we use internally into something that a buyer can truly understand.”
A positioning and messaging workshop helped sharpen the story further, giving Qualzy greater clarity about how to explain its value to prospects. Remedy then helped reshape the website around that more confident message, building a presence the business felt proud to share with customers, partners and prospects.
The impact was both practical and commercial. With the help of Remedy’s marketing services which connects content and proof with search visibility, Qualzy began ranking for strategic keywords, reaching Page 1 for several target terms. Demo requests and leads started arriving through the new site, supported by a stronger call to action and a clearer customer journey.
Paul described the wider shift as a change in both marketing maturity and business confidence: “With our marketing, we were lost, but now we’re found. We’re seeing actual business transformation.”
The full case study explores how Remedy helped Qualzy turn fragmented marketing activity into a connected, confident and commercially useful marketing engine.
