BrewDog Brand Reputation: how a beautiful beer brand’s reputation was blown by blasts from ex staff How reputation can be put at risk during rapid expansion Last week’s revelations about employment at BrewDog has brought the beer brand headlines that it never wanted, and no doubt left customers around the country shaking their heads in […]
Peloton vs Lego: A lesson in how to make smart marketing decisions Or: what to do and not to do when making promises to your customers I’ve written about tech-connected fitness brand Peloton and my concerns about the impact of their decisions on their reputaiton. Yet, for the luckless stationary cycle manufacturer, the disastrous news […]
How Hubris Wrecks Reputation – lessons from Peloton, Brewdog and Prince Andrew Hubris, has been been on my mind of late – especially around reputation. Defined as excessive pride or self-confidence, it is something of which all business and brand leaders should beware… Prince Andrew provides a chilling reminder about the fragility of reputation, the […]
What can Boohoo do to improve its brand reputation and avoid the contagion of brand damage in the wake of the latest supply chain allegations? Business at Boohoo is anything but usual at the moment. Thanks to recent allegations of potential slavery and worker health risks in its Leicester supply chain relationships, it has a […]
The challenge of choice – how to choose a marketing agency or services in a massive UK marketing agency ecosystem Choosing the right marketing agency or resources isn’t easy. You need to know your needs very clearly and know what you are doing when it comes to evaluating and selecting help. You can’t do everything […]
11 things that make email marketing pointless – essential things to fix if you want real sales results So many clients ask about how they can get more (or any) results from their email marketing. They are often disillusioned, puzzled and frustrated as to why this marketing approach delivers so little – when they expect […]
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Reputation and Trust – inextricably intertwined twin issues of leadership Why putting stakeholder reputation and trust at the centre of business and marketing strategy matters even more in 2020 January has become a milestone moment for those who watch how Reputation and Trust are evolving in our ever-faster changing world. At the start of each […]
The end of year marketing review 5 ways that leaders of growing technology businesses can ensure marketing is in shape for a new year End of year is a good time for reviewing and reflecting on what has gone right, gone wrong, or just slightly missed the mark. While companies often conduct a business review […]
How to brief a business writer to write an article: the 7 essentials of a business article writing brief I have been briefed hundreds of times for business article writing – yet these briefs have so often been lacking. Whether the goal was to create a short item for a blog, a contributed article for […]
Getting Value from Marketing Suppliers and Agencies 4 keys to great agency and supplier relationships Every company is keen on getting value from marketing suppliers. As a company grows, they often find themselves hiring agencies to assist with different aspects of their business marketing. Until business growth warrants in-house hires of marketing skills, and often […]
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