Case Studies Archives

Marketing Case Study - what is it, a definition

What is a Marketing Case Study — and how do businesses benefit from them?

What Is a Marketing Case Study? A marketing case study tells the story of how one of a company’s customers tackled a challenge using as particular service, product, or strategy. At minimum it informs the market what happened, how it was done, the learnings gained, and the outcomes achieved. It is usually designed to support […]

Reinventing customer case studies

Posted in Case Studies, Marketing

Reinventing the customer case study – how modern customer case studies need a shake-up for the digital and social world Customer case studies are dead, long live the customer case study The power of the customer voice and name has been known since the dawn of the age of commerce. One can easily imagine traders […]