Remedy launches its new High-Impact Customer Case Study Standard When it comes to building trust in B2B, customer case studies still hold a unique place. But not all case studies are created equal. That’s why we’ve developed and launched the High-Impact Customer Case Study Standard. This week sees not only its launch, but also that […]
Read More… from The best case studies are those designed for high impact from the start
Piecing together another part of the social proof jigsaw Trust has become the holy grail of B2B marketing, making how to build credibility a constant aim. Ask yourself: if a prospective buyer has never heard of you, what proof do you have to show that their business will be in trustworthy hands? As I outlined […]
Read More… from How to build credibility by building external proofs for your B2B business
Social proof marketing plays an enormously important role in helping to build trust and credibility around a business-to-business (B2B) brand, product, or service. The rise of social media and the subsequent success of brands who rose to prominence on the back of business models that rely entirely on customer reviews has created an explosion in […]
Read More… from Social Proof Marketing in B2B: building a hierarchy of proof
What Is a Marketing Case Study? A marketing case study tells the story of how your product, solution or services helped one customer solve a problem. Because it builds trust, shows success in overcoming the challenge and shows real benefits of working with you it’s a hugely powerful tool. At minimum it informs the market […]
Read More… from What is a Marketing Case Study — and how do businesses benefit from them?
Reinventing the customer case study – how modern customer case studies need a shake-up for the digital and social world Customer case studies are dead, long live the customer case study The power of the customer voice and name has been known since the dawn of the age of commerce. One can easily imagine traders […]
