Marketing Archives - Page 3 of 3

Reinventing customer case studies

Reinventing the customer case study – how modern customer case studies need a shake-up for the digital and social world Customer case studies are dead, long live the customer case study The power of the customer voice and name has been known since the dawn of the age of commerce. One can easily imagine traders […]

Why Effective Marketing Supplier Management is Essential

Posted in Marketing

Why Effective Marketing Supplier Management is Essential for Growing Businesses In the early stages of a company’s existence, marketing supplier management is rarely at the top of the priority list. Marketing itself probably is, because creating a brand, setting up a website and making yourself visible are things that most founders and entrepreneurs will consider […]

Don’t cripple faster business growth through fear of success

Posted in Marketing

Don’t cripple faster business growth through fear of success Hesitating on hard decisions through fear of success can be as damaging as fear of failure for growing businesses. Entrepreneurs and leaders of growing companies are no strangers to fear, and most want faster business growth. Striking out solo, daring to depend on early recruits, and […]

Brand reputation leadership and trust – what leaders need to know

Posted in Brand Reputation, Marketing

Brand reputation leadership and trust – what leaders need to know Brand reputation leadership is becoming a very hot topic these days. A recent corporate reputation survey into trust and credibility was launched at the World Economic Forum at Davos 2019 and tells a continuing tale of woe. Trust in brands, businesses and governments alike […]

Recognising reputation risk is not a tick box exercise

Posted in Brand Reputation, Marketing

Recognising reputation risk is not a tick box exercise – it’s a governance issue Brand reputations seemed to topple like dominoes in 2018, didn’t they? Several salutary tales show that managing reputation and recognising reputation risk should be a far higher priority for many companies. What I found interesting about the reputation issues faced by […]