11 things that make email marketing pointless – essential things to fix if you want real sales results So many clients ask about how they can get more (or any) results from their email marketing. They are often disillusioned, puzzled and frustrated as to why this marketing approach delivers so little – when they expect […]
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Reputation and Trust – inextricably intertwined twin issues of leadership Why putting stakeholder reputation and trust at the centre of business and marketing strategy matters even more in 2020 January has become a milestone moment for those who watch how Reputation and Trust are evolving in our ever-faster changing world. At the start of each […]
The end of year marketing review 5 ways that leaders of growing technology businesses can ensure marketing is in shape for a new year End of year is a good time for reviewing and reflecting on what has gone right, gone wrong, or just slightly missed the mark. While companies often conduct a business review […]
How to brief a business writer to write an article: the 7 essentials of a business article writing brief I have been briefed hundreds of times for business article writing – yet these briefs have so often been lacking. Whether the goal was to create a short item for a blog, a contributed article for […]
Getting Value from Marketing Suppliers and Agencies 4 keys to great agency and supplier relationships Every company is keen on getting value from marketing suppliers. As a company grows, they often find themselves hiring agencies to assist with different aspects of their business marketing. Until business growth warrants in-house hires of marketing skills, and often […]
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Reinventing the customer case study – how modern customer case studies need a shake-up for the digital and social world Customer case studies are dead, long live the customer case study The power of the customer voice and name has been known since the dawn of the age of commerce. One can easily imagine traders […]
Why Effective Marketing Supplier Management is Essential for Growing Businesses In the early stages of a company’s existence, marketing supplier management is rarely at the top of the priority list. Marketing itself probably is, because creating a brand, setting up a website and making yourself visible are things that most founders and entrepreneurs will consider […]
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Don’t cripple faster business growth through fear of success Hesitating on hard decisions through fear of success can be as damaging as fear of failure for growing businesses. Entrepreneurs and leaders of growing companies are no strangers to fear, and most want faster business growth. Striking out solo, daring to depend on early recruits, and […]
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Brand reputation leadership and trust – what leaders need to know Brand reputation leadership is becoming a very hot topic these days. A recent corporate reputation survey into trust and credibility was launched at the World Economic Forum at Davos 2019 and tells a continuing tale of woe. Trust in brands, businesses and governments alike […]
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Recognising reputation risk is not a tick box exercise – it’s a governance issue Brand reputations seemed to topple like dominoes in 2018, didn’t they? Several salutary tales show that managing reputation and recognising reputation risk should be a far higher priority for many companies. What I found interesting about the reputation issues faced by […]
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