After twenty years of helping our clients squeeze maximum value from every one, we have distilled what good practice looks like if you are to unlock the benefit of case studies for commercial revenue and growth… We created the Case Study Proof to Revenue Framework to help businesses create case studies that deliver more commercial […]
When you’re a technology company marketing a B2B product or service it brings up specific challenges. You’re not selling a commodity like toothpaste, nor a gift to make someone happy. Marketing for technology companies isn’t like consumer marketing at ALL. You’re selling business efficiency, productivity, value. These are big and important things, not nice to […]
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How to create great thought leadership articles that earn trust and make you part of the answer Thought leadership articles are strong content pieces written with authentic knowledge and meaningful insights on a topic – and they are designed to help readers, not search engines. What makes them different from a standard blog or article […]
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Remedy launches its new High-Impact Customer Case Study Standard When it comes to building trust in B2B, customer case studies still hold a unique place. But not all case studies are created equal. That’s why we’ve developed and launched the High-Impact Customer Case Study Standard. This week sees not only its launch, but also that […]
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Piecing together another part of the social proof jigsaw Trust has become the holy grail of B2B marketing, making how to build credibility a constant aim. Ask yourself: if a prospective buyer has never heard of you, what proof do you have to show that their business will be in trustworthy hands? As I outlined […]
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Social proof marketing plays an enormously important role in helping to build trust and credibility around a business-to-business (B2B) brand, product, or service. The rise of social media and the subsequent success of brands who rose to prominence on the back of business models that rely entirely on customer reviews has created an explosion in […]
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What Is a Marketing Case Study? A marketing case study tells the story of how your product, solution or services helped one customer solve a problem. Because it builds trust, shows success in overcoming the challenge and shows real benefits of working with you it’s a hugely powerful tool. At minimum it informs the market […]
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The 7 essential marketing elements that must be consistent all the time, everywhere and for everyone Marketing isn’t fluff. You don’t do it for fun. It’s there to drive your business forward. Getting marketing right starts before you begin thinking about strategy and tactics. It is fundamental to the way you run your business – […]
Technology Brand Reputations are Declining – why and what can you do about it? Too often, leaders consider reputation an unmeasurable result that depends only in part on what you do, and far more on the uncontrollable mindset of audiences and vagaries of what Google chooses to show through. But that’s just not true. Not […]
Does thought leadership work for B2B marketing? How? Why? Thought leadership is growing in popularity as a tool to help support brand-building and visibility – and business founders and leaders often use it to help augment their personal brand. When thought leadership is done well, it has a huge impact on the effectiveness of your […]
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