Remedy launches its new High-Impact Customer Case Study Standard When it comes to building trust in B2B, customer case studies still hold a unique place. But not all case studies are created equal. That’s why we’ve developed and launched the High-Impact Customer Case Study Standard. This week sees not only its launch, but also that […]
Read More… from The best case studies are those designed for high impact from the start
Piecing together another part of the social proof jigsaw Trust has become the holy grail of B2B marketing, making how to build credibility a constant aim. Ask yourself: if a prospective buyer has never heard of you, what proof do you have to show that their business will be in trustworthy hands? As I outlined […]
Read More… from How to build credibility by building external proofs for your B2B business
Social proof marketing plays an enormously important role in helping to build trust and credibility around a business-to-business (B2B) brand, product, or service. The rise of social media and the subsequent success of brands who rose to prominence on the back of business models that rely entirely on customer reviews has created an explosion in […]
Read More… from Social Proof Marketing in B2B: building a hierarchy of proof
What Is a Marketing Case Study? A marketing case study tells the story of how one of a company’s customers tackled a challenge using as particular service, product, or strategy. At minimum it informs the market what happened, how it was done, the learnings gained, and the outcomes achieved. It is usually designed to support […]
Read More… from What is a Marketing Case Study — and how do businesses benefit from them?
The 7 essential marketing elements that must be consistent all the time, everywhere and for everyone Marketing isn’t fluff. You don’t do it for fun. It’s there to drive your business forward. Getting marketing right starts before you begin thinking about strategy and tactics. It is fundamental to the way you run your business – […]
Technology Brand Reputations are Declining – why and what can you do about it? Too often, leaders consider reputation an unmeasurable result that depends only in part on what you do, and far more on the uncontrollable mindset of audiences and vagaries of what Google chooses to show through. But that’s just not true. Not […]
Does thought leadership work for B2B marketing? How? Why? Thought leadership is growing in popularity as a tool to help support brand-building and visibility – and business founders and leaders often use it to help augment their personal brand. When thought leadership is done well, it has a huge impact on the effectiveness of your […]
Read More… from Why thought leadership works for B2B marketing
Thought Leadership readiness report: Remedy Marketing launches free Thought Leadership Quotient test Helping B2B leaders learn their TLQ and appreciate their thought leadership readiness, capabilities and opportunities Remedy Marketing has launched the free Thought Leadership Quotient (TLQ) test for B2B technology founders and leaders who want to explore the idea of engaging in thought leadership. […]
Tech employers must do more to attract talent – starting with sustaining their reputation Tech is growing. And fast. The continuing boom is great for tech businesses, but it’s creating a major challenge. The shortage of talent also continues – and the rising demands of potential recruits don’t help. Almost 5m people now work in […]
BrewDog Brand Reputation: how a beautiful beer brand’s reputation was blown by blasts from ex staff How reputation can be put at risk during rapid expansion Last week’s revelations about employment at BrewDog has brought the beer brand headlines that it never wanted, and no doubt left customers around the country shaking their heads in […]
